Digital Sustainability

At Axis Global, we believe that sustainability extends beyond physical operations—it must also shape how we design, build, and operate our digital spaces. Every website, image, and video has a carbon footprint, and we’re committed to minimising ours while still delivering exceptional online experiences.​

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Our Commitment to Digital Sustainability

With a growing ecosystem of digital platforms and websites across our global network, we recognise that the energy required to power, host, and maintain these sites contributes to environmental impact.​

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Our mission is to reduce the digital carbon footprint of our online platforms by embracing smart, sustainable design and development practices—without compromising performance, aesthetics, or accessibility.

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What We’re Doing

We’ve implemented a series of initiatives to make our websites lighter, faster, and more energy-efficient:

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• Green Hosting: We’ve partnered with eco-friendly hosting providers that run data centres on 100% renewable energy, including solar, wind, and hydro power.

• Smarter Media Usage: Wherever possible, images are saved in lightweight formats such as WebP and SVG to reduce data usage while maintaining high visual quality.

• Video Controls & Alternatives: We’ve added play/pause buttons to all videos and are gradually replacing autoplay videos with static imagery, illustrations, or lightweight animations where feasible.

• Designing with Purpose: Our team has been trained in sustainable web design practices, integrating low-impact thinking into how we design, develop, and manage digital products.

• Lightweight Pages: We aim to keep every web page below 1.5 MB (versus the global average of 2.4 MB), ensuring content is efficient, fast-loading, and value-driven.​

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Accessibility and User Efficiency

Reducing digital carbon emissions is not just about lighter files—it’s also about smarter navigation. We’ve aligned our platforms with the Web Content Accessibility Guidelines (WCAG) 2.1 Level AA, ensuring they are inclusive and easy to use, which in turn helps reduce time and energy spent on unnecessary clicks or confusion. Our digital carbon impact is measured using globally recognised assessment methods to ensure accuracy and transparency.​​

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What We’re Improving

We’re constantly reviewing and refining our digital presence. Current focus areas include:

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• Autoplay Video Optimisation: Some existing videos still autoplay, and we are actively exploring ways to reduce this energy-heavy functionality without compromising engagement.

• Smarter SEO: We’re streamlining content and optimising search to help users find what they need faster, saving time, data, and energy in the process.​

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Join Us on the Journey

Everyone plays a part in digital sustainability. A simple action can help reduce your energy usage. By working together, we can build a more sustainable digital future.​

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For more on our sustainability initiatives or to share your feedback, contact hello@axisglobal.co.​