Question 1

Why you need Search Engine Optimisation (SEO)

Accepted Answer

Ranking at the top of Google’s Search Engine Results Page (SERP) can give your business the push it needs to register with your target audience. That’s why you need to reach out to customers that are in the market to buy goods related to your business. Being the first brand on the SERP list sends the message that your company is the first to answer customer queries and questions. If your website is ranked first, it is because Google has deemed that you can answer the customer’s question best – based on your analysed website. If people can’t find your business online, you simply don’t exist to the customer. Including an SEO strategy is a vital part of your marketing campaign success, and should be used as best practice whenever possible.

Question 2

What is Technical SEO?

Accepted Answer

Technical SEO is the process of ensuring that a website meets the technical requirements of various search engines with the goal of improved organic rankings. Important elements of Technical SEO include crawling, indexing, rendering, and website architecture. Basically if your technical SEO isn’t up to par you are greatly hindering your ability to rank nice and high. Your site needs to be crawled and indexed so any roadblocks in this process means a roadblock in your climb to the top of the SERP. It’s a pretty complex process but our SEO specialists are across it all from optimising robots.txt to website speed.

Question 3

What Is Google My Business?

Accepted Answer

When optimised and leveraged Google My Business (GMB) can serve as an essential tool to get your site to the top of Google rankings. Even more, GMB can provide you with a great opportunity to get more views, clicks, and actions from posting localised content. Unfortunately most businesses forget about optimising their business profile and are missing out on maximising the full potential of this feature. An optimised GMB listing shares a snapshot of your business that highlights your best features and provides quick accessibility to potential customers so they can not only find you but learn about, and engage with you! Basically, it tells people what you do and where you do it. An up to date and optimised GMB profile ensures accuracy, an opportunity for customer acquisition and will mean its potential as a significant ranking factor is not wasted! Gathering positive reviews and a prevalent profile all help Google’s ranking algorithm take notice of your business’s credibility and authenticity to encourage that top ranking result!

Question 4

How Does AXIS implement on-page SEO?

Accepted Answer

Maybe you have already spent ages trying to guess what keywords you need to include in your site’s content in a bid to attract free traffic and boost your SEO.   At AXIS we use third-party software to create and monitor your website for related industry keywords. We then compare this to your industry competitors and analyse areas for improvement.   Strategies will then be applied to continuously improve content on your site through SEO optimisation. By reviewing the competition in your space we can begin to identify the market opportunity as well as look for trends and successes being used by others in your industry. Think of it as a secret team of spies peering into your competitors website and sales strategy without them knowing . shhh .. we can’t say more than that here.  We’re also not afraid to tell you if your website isn’t cutting it!   Should you give us the keys to the car (and are open to creating a kick-ass website), we will help to structure your site for increased readability and user experience – two key variables Google and Bing use to index your site. Should you want it too, we also have copywriters who are trained and experienced in creating effective website copy that feature industry related keywords.

Question 5

What Is Link Building?

Accepted Answer

Google’s ranking algorithm is complex and takes a number of factors into account. Backlinks are a vital, top ranking factor yet are often ignored by businesses who believe SEO just involves entering a few keywords into the website copy here and there.   Link building is an important part of a holistic SEO strategy that we preach can help you achieve the high visibility and rankings you are after.  Put simply, backlinks are links from a page on one website to another.   When Google crawls your website it views backlinks as a sign that your content is of high value and authority. They’re basically a vote of confidence meaning the more quality backlinks you have the more likely you will rank on the glorious first page.  The actual link building process is complex and our SEO specialists are constantly looking for new ways to earn high-quality links to benefit your overall SEO strategy.

Question 6

What Is The Difference Between On-Page SEO and Off-Page SEO?

Accepted Answer

In a nutshell, on-page SEO refers to techniques that focus on factors of your website under your control to optimise the reach of individual pages.  Off-page SEO focuses on strategies that optimise factors behind the scenes of your website like brand mentions and backlinks. Another way of looking at it is that on-page SEO ensures search crawlers know what the website is and that it is relevant, useful and worthy of ranking high up on the SERP.   At the same time, off-page SEO works to show crawlers that a website is valuable and authoritative and therefore worthy of a high ranking due to its credibility.

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