Unapologetic Authenticity™
Scale Your Business
with Elite Strategic Experts
Message from
Braeden Rhys (CEO)
Over my time leading Axis Global Co, I've had the privilege of combining elite strategic expertise with unapologetic authenticity to help businesses scale and thrive.
We partner with ambitious entrepreneurs and global brands navigating complex change - whether that means expanding a boutique hotel, breaking into competitive global markets, or ensuring ethical compliance in highly regulated spaces. From driving direct revenue in tourism to shaping dynamic digital experiences, our role is to embed ourselves in your business to bring clarity, direction, and momentum to your next phase of growth.
With over 5,000 clients supported and more than $300 million generated, we bring the proven experience, fractional leadership, and strategic intelligence needed to turn your vision into measurable, real-world success.
Braeden Rhys
Founder & Managing Director (CEO)
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We Close the Strategy Gap So You Can Scale Smarter
You have a vision, but no roadmap. We help you bridge that gap with expert-led planning and execution that gets results
Lacking Internal Expertise?
We provide fractional CMOs & growth experts without full-time hires.
Flatlining Growth Metrics?
We offer strategic audits & turnaround plans tailored to your business and industry.
No Visibility in a Noisy Market?
We deploy publicity campaigns, paid media, and digital strategies that cut through.
Your Growth Journey in 3 Steps
From discovery to delivery, we streamline your journey to measurable business growth.
Discover Potential
We assess your current operations, market position and potential for global business growth opportunities
Deploy Experts
Access our multi-award winning industry expert fractional CMOs, strategists, growth consultants and global publicists.
Deliver Results
Together achieve revenue growth, brand expansions, operational excellence and sustainability for your business.
Corporate & Government
Pharmaceutical & Health
Property & Place
Education & Training
Non-Profit & Sustainability
Entertainment & Media
Industry Leading Growth Experts
Our Award-Winning Services
We help brands on every level and every channel. Our services stretch from big picture brand strategy all the way down to the smallest tactical executions.
I finally feel like I have a marketing team, not just a to-do list. Axis Global Co Growth Blueprint changed the game for my anti-anxiety product and small e-commerce business, highly recommend!
Brand Strategy, Content Production and Positioning
We're a full-service brand and creative agency that delivers brand strategy, brand marketing, brand architecture, brand packaging and more. We create films, animations and ads that make an instant impact, all supported by smart content marketing and a smart content strategy.
Client Testimonials
From discovery to delivery, we streamline your journey to measurable growth.
"We were surviving, Axis Global has helped us start thriving"
Working with Axis Global Co was the turning point for our brand. We went from being just another boutique hotel to becoming a sought-after destination. Their team understood how to position us uniquely in the luxury market, crafted campaigns that sold experiences (not just rooms), and helped us increase direct bookings by 74% in less than 6 months. Their strategic brainpower, creativity, and understanding of the hospitality space are unmatched.
Jules
General Manager
Hospitality Hotels and Resorts
Services: PR | Digital | Multimedia | Advertising | Strategy
"The marketing powerhouse who elevated our brand in Australia."
Breaking into the Australian skincare market from Israel was no easy feat - especially with a decentralised customer base and a highly competitive industry landscape. Braeden Rhys and the Axis Global team were exactly what we needed to succeed. Through expert strategy, national media engagement, influencer partnerships, and high-impact publicity campaigns, Braeden and his team at Axis Global helped us unify our audience and position Origani as a luxury leader. The result? A major increase in national sales within 6 months and a powerful brand presence we didn’t have before.
Origani Luxury Skin Care
Skin Care, Beauty and Wellness
Services: PR | Marketing | Advertising | Strategy
"The highlight of Sydney WorldPride for Tourism Australia"
Axis Global and their entertainment brand Soirée Cabaret transformed our Tourism Australia delegate and media event into an unforgettable spectacle. Their bespoke entertainment curation, flawless execution, and deep understanding of Pride culture made it one of the most talked-about events of the season. A standout partner who delivered world-class impact on every level.
Tourism Australia
National Tourism Organisation
Services: Event Productions | Entertainment
"A trusted partner in high-risk compliance and ethical expansion."
Partnering with Braeden Rhys, Axis Global, and their specialist brand Sweet Release was a critical move in supporting our platform’s expansion across the Asia-Pacific region, particularly within the high-risk and highly scrutinised adult retail sector. Their expertise in adult business industry compliance, ethical brand vetting, and strategic communications allowed us to confidently onboard businesses that aligned with our values while avoiding reputational risk.
AFTERPAY
Payment Processing Systems
Services: PR | Consultancy | Strategy | Growth Marketing
"A guiding force through change and challenge."
Braeden Rhys was instrumental in guiding our Wolgan Valley property through one of the most complex and emotionally charged periods in our recent history. In the wake of the Hayman Island crisis, staff movement, and operational restructuring, Braeden brought clarity, compassion, and strategy that helped stabilise our team and reposition our brand focus. His support in change management was matched by his ability to re-energise our people through curated events and uplifting entertainment experiences. Morale shifted. Culture improved. And our team rediscovered their sense of purpose. Braeden was more than a consultant, he was a catalyst for renewal.
One&Only Resorts
Wolgan Valley Resort Australia
Services: Strategy | Multimedia | Entertainment
"Smart strategy in a highly regulated space."
Working with Braeden Rhys and the Axis Global team gave us the clarity and creative edge we needed to navigate digital advertising and PR in the tightly regulated dating app space. Their deep understanding of compliance, audience engagement, and media positioning helped us expand our reach and drive meaningful growth in user engagement across key markets.
MATCH.com
Global Dating Applications
Services: PR | Strategy | Growth Marketing | Advertising