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Our Team   >   Braeden Rhys

“I’m passionate about helping brands and businesses grow in every industry globally.”

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Braeden Rhys

Founder & Global Managing Director

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BBM, GradCertIR, GradCertGovMgmt, DipPR, DipPsych

snapshot on the CEO


Braeden Rhys runs the business from top to bottom, ensuring that AXIS Global Co as a brand and service provider maintains a high-performance level delivering on and exceeding client expectations worldwide.


Traditional learning never worked for Braeden - so he began life in the deep end as an entrepreneur and then masters qualifications and degrees followed.

Braeden Rhys holds diverse qualifications spanning:

  • Law

  • Business (Marketing)

  • Industrial Relations

  • Public Relations

  • Psychology

  • Advertising

  • Hospitality

  • Events


Braeden always has maintained a strong passion and interest for business. He loves the challenge and thrills of growing businesses in diverse industries worldwide.

Main interests include:

  • Business

  • Performing Arts

  • Theatre

  • Travel

  • Drag


Braeden was originally a Hotel Manager many moons ago for luxury hotels and resorts. He then became a successful Marketing and Customer Relations Director alongside a career in Industrial Relations. Soon discovering a gap in the market for a dedicated marketing and publicity agency for Adult Entertainment business industry, he founded Sweet Release which has established itself as the #1 Leading Marketing and Public Relations Agency for the Global Adult Industry as well as earning Braeden recognition as one of Australia's Top 100 Entrepreneurs.

profile entrepreneur success story

Evolution expert Braeden Rhys, named one of Australia's most in-demand marketing masterminds, continues to make waves globally with Axis Global Co. This leading firm provides elite coaching and marketing management for business owners everywhere.


"At Axis Global Co, we treat marketing, advertising, public relations, and business launch investments with confidence, with a trusted industry expert by our client's side every step of the way," says Braeden Rhys.


Heralded as amongst Australia's Top 100 Entrepreneurs, Braeden has been known to deliver results for all industries, no matter the niche. At present, over 500 clients are currently working with Axis Global Co, from high-end cosmetics to start-up digital applications, adult entertainment venues, to budding entrepreneurs.

The young entrepreneur has received several accolades in the last years, one of which was Australia's Top 100 Entrepreneur honour, where he was cited for building a game-changing business that supports adult businesses and adult entertainers with their digital marketing, website design and advertising, both online and offline.

With $1000 in his bank account and an education, Braeden Rhys has built an empire that is committed to the growth and success of businesses worldwide.

"I took the money I had earned and invested this into starting my own business using my qualifications and studies, some industry experience and small network of industry contacts to launch what is respected today as a multi-million-dollar international marketing and public relations agency," Braeden shared.

Braeden's companies, Sweet Release Agency and Axis Global, have offices in New York, Melbourne and Sydney, serving clients in industries including Hospitality, Tourism, Luxury Cosmetics, Government, Universities and Education, Celebrity Entertainers, Adult Businesses, Retailers, High-End Fashion and Online Dating Apps.

With his business empire now riding on a crest of a wave, all due to his dedication and passion, the multi-award winning marketing and public relations professional looks to expand his business with two new offices and international team into Asia and Europe, culminating in over 50+ years industry expertise spanning diverse industries and countries.

education knowledge is power


University Of Sydney, Law Extension Committee

Bachelor of Business (Marketing)

University of Newcastle

Masters of Business (Marketing)

Australian Business Academy

Masters Human Resources

University of Newcastle

Diploma Marketing

APM College

Advanced Diploma Hospitality

Torrens University Australia

Diploma Tourism

Torrens University Australia

Diploma Events

TAFE New South Wales

Diploma Public Relations

Edinburgh Napier University

Digital Media Marketing

Cornell University

Diploma Psychology

Complementary Medicine Assoc.

Leadership and Management

Edinburgh Napier University

Global Corporate Governance

International Business Institute

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