Rooted in Strategy. Built for Impact.

Welcome to Axis Global Co. Celebrating Unapologetic Authenticity® since 2009

Trusted by Global Businesses

UBER Australia / AFTERPAY / MATCH Group / GEM / Tourism Australia / ACCOR Hotels and Resorts / United Culture / Origani / BOOST Juice / Klarna / HENDERFIELD Real Estate / LUXE / Field Of Dreams / NAVITAS / THINK: Education Group / Centennial Vineyards / Southern Highlands Pub Group / ONESHIFT Australia / MACLEAY College / Soiree Cabaret Productions / Sydney Mardi Gras / Sweet Release Agency / McGrath Foundation / Cancer Council Australia / Vault House Group Australia / JerkMate / BridgeClimb Sydney / Vocalise Academy / Yarrabin Beatrice Park / Club York Sydney / EDERRACORE / TurboCharge Vitality / Australian Prestige Awards / YNOT / Paddington RSL Club / Code One / Spoilt Hair Dressing / Southern Highlands Express / Groove Away The Blues / Vault House / Phoenix Studios / Pullman Hotels / Sydney Dance Academy / Torrens University Australia / AND MORE

We are a truly global business.

5983
Clients Worldwide*

At the Core of Every Empire is a Bold Strategy.

We don’t just grow businesses. We build empires with purpose, clarity, and unapologetic authenticity®. Axis Global was born from a bold idea: to simplify complexity and deliver real, measurable business growth across industries where creativity, innovation, and strategy must work hand-in-hand.

Whether you’re in hospitality, tourism, wellness, education, entertainment, or retail, if you’re ready to scale, we’re ready to lead the way.

Our Ethos

At Axis Global, strategy comes first - always. We dig deep, we think big, and we move fast.

We believe in working smarter, building stronger, and empowering business owners to lead with clarity and confidence. From brand development to digital marketing, PR to events, our work is defined by intelligent execution, fearless creativity, and a commitment to ethical, sustainable growth.

Above all, we believe that authenticity is your greatest advantage and we’re here to amplify it.

A Global Agency with Boutique Precision

Founded by multi-award-winning entrepreneur Braeden Rhys, Axis Global® was built to solve the very challenges we once faced as business owners: fragmented services, bloated budgets, and teams that couldn’t see the bigger picture.

The Axis Global Difference

✓ Strategy-First

Every project begins with a clear, tailored roadmap to success. No fluff. No guesswork.

✓ Fast Integration

We embed into your operations as seamlessly as an in-house team, but with unmatched global expertise and precision.

✓ Scalable Solutions

Whether you are launching, expanding or dominating, our services evolve as your products, services and business does.

✓ Result-Driven Execution

From branding and media to growth marketing and public relations (PR), we only focus on what moves the needle.

✓ End-To-End Delivery

One partner. Every solution. Complete alignment from planning to execution to elevate and evolve your success story.

✓ Founder DNA

Built by entrepreneurs for entrepreneurs, we have been in your shoes (and heels), and we know what it takes.

So, we built the solution:

A full-service global business growth and strategy agency, headquartered in Sydney, Australia, with clients in 60+ countries and a proven track record across high-growth industries.

From Fortune 500s to fast-growing start-ups, we empower brands with strategy-first solutions that deliver sustainable growth - backed by real data, real people, and real results.

Global Impact

With over 5,983 clients worldwide, we’ve helped generate more than $300 million in client revenue in 2024 alone, with 43% of growth coming from emerging markets. Our reach spans hospitality, tourism, wellness, retail, education, entertainment, and government sectors, making Axis Global one of the most trusted business strategy agencies in the world.

60 Countries
5,983+ Clients Worldwide
Over $300M+ Global Growth

Our Values

✓ Excellence in Action

We deliver nothing short of outstanding - every time.

✓ Professionalism at our Core

Your business is our business. We treat you and your business irregardless of your industry, with the care you deserve.

✓ Warmth and Possibility

We believe in doing great work, with even greater people.

✓ Integrity above Everything Else

We choose what’s right - over what’s easy - every time.

✓ Equality and Opportunity

We build with businesses with purpose, and we stand for inclusive, authentic success in everything we do.

Story

Our Difference

Braeden Rhys - Empire Builder. Global Business Strategist. Digital Disruptor. Visionary.

With 14+ years of experience and a global reputation for excellence, Braeden Rhys has been recognised as one of Australia’s Top 100 Entrepreneurs, a Top 40 Under 40 Global Business Leader, and a leading voice in marketing, strategy, and public relations.

He’s led business transformations in retail, fintech, education, hospitality, government, health, and the adult industry, bringing bold vision, operational discipline, and drive to every brand he touches.

When he’s not scaling global empires, he’s mentoring the next generation of leaders through high-impact coaching and international speaking engagements at corporate conventions and universities.

work with Braeden Rhys

Where Our Talent Is Based

With a global network of creatives, strategists, consultants, and execution experts - we operate across the following countries and deliver services to our clients worldwide: