Email Marketing is effective as long as the content that is contained within the campaign is relevant and meets the interests of the recipients.
Email Marketing still works as an effective strategy to increase customer loyalty and sales retention, if you manage your email marketing properly. 51% of marketers say that the success of email marketing is limited by the lack of relevant information that has been captured about their contacts. 78% of subscribers will cancel their email subscription if you send too many campaigns.
So, the answer to such popular questions like “Does email marketing work?” and “Is email marketing effective?” is a yes when you take the right steps in your email marketing journey.
How effective is e-marketing as a strategy?
Email marketing has been around for decades and is still one of the most effective marketing strategies today. It is an excellent way to stay connected with your customers and prospects and drive sales. There are more than 4 billion email users worldwide. That’s a lot of potential customers you can reach out to!
Studies have also shown that email marketing has a higher ROI (Return on Investment) than any other digital marketing channel. Email Marketing has an average ROI of $39 for every dollar spent. So, we can say that email marketing campaigns are considered to be more cost-effective than other forms of marketing like SEO and PPC Campaigns on Search Engines.