press to zoom
Diner Breakfast
Diner Breakfast

press to zoom
Food Photography
Food Photography

press to zoom

press to zoom


Evolution Expert

Multi-Industry Marketing, Advertising, Public Relations and Digital Media Executive. Top 100 Entrepreneur Australia. Top 50 Entrepreneur Melbourne. CEO, Sweet Release. Founder, XAWARDS Global.

Laptop On Tray

About Me

One of Australia's Top 100 Entrepreneurs.

Recognised as one of Australia’s Top 100 Entrepreneurs (BusinessNews Australia), founder of Sweet Release Agency & X Awards Australia; Braeden Rhys, is a respected and multi award winning marketing, advertising, public relations, digital and communications executive.

Rhys has worked in Marketing, Public Relations and Digital Media for Boutique Agencies and ASX Listed Organisations including BIG Unlimited and firms like KPMG, PwC and EY throughout Australia partnering with established Hospitality, Fashion, Education, Retail, Law and Real Estate businesses worldwide as their executive marketing, digital and publicity director.


Throughout his career, Rhys has been fortunate to receive nominations for B&T's 30 under 30 Marketing Agency and Entrepreneur Of The Year (2019 & 2020) as well as awarded Young Businessman Of The Year (Top 100, 2020) with Australian Business Awards.


Rhys has also recently won Australian Top 100 Entrepreneur Of The Year 2020 and Melbourne Entrepreneur Of The Year 2020 in the BusinessNews Australia Awards.


In late-2017, Rhys launched Sweet Release which has fast become a highly awarded and internationally acclaimed adult industry marketing and publicity agency with over 4,500 clients in 83 countries.


Rhys has won Marketing Agency of the Year (2019) and Event Producer Of The Year (2019) in the Adult Industry Awards Network, along with Industry Endorsed titles including Alpha Male Adult Industry Ambassador (2020), Website Design and Development (2020), Industry Journalism and Media (2020) and Industry Event (X Awards Australia) of the Year (2020).


MBA (Marketing)

Masters HR & Industrial Relations

Diploma of Leadership and Management

Bachelor of Business (Marketing)

Global Governance and Corporate Compliance

Diploma Psychology

Diploma of Events

Diploma of Hospitality

Graduate Certificate in Digital Media

Interior Design

Some of my clients include the following...

Business Presentation

Recent Work

Empowering Results.

We're proud to say that we've worked with more than 4,500 businesses and entrepreneurs worldwide. With over 500 clients currently working with us from high-end cosmetics to start-up digital applications, adult entertainment venues to budding entrepreneurs, we've proven we can deliver results for all industries no matter the niche.


Ready to ignite your passion and live your truth ?